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Sharp perspectives on brand, marketing and digital. Practical thinking to help your business make its next move.
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Web & Digital
How to build a landing page that earns the enquiry
Your campaign has made a promise. Your landing page needs to deliver on it. Here is how to connect the offer, the evidence and the enquiry.
Web & Digital
How to structure a homepage around the decisions your customers make
A homepage has several audiences and limited attention to work with. Build its structure around customer decisions instead of your internal organisation chart.
Web & Digital
Your website redesign brief should start with a business problem
“Make it more modern” is a visual preference, not a complete brief. Define the decisions, content and responsibilities that a website redesign needs to address.
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