Case study / SIFFERRO

Sifferro – a new voice for accounting

An established accounting firm wanted to reach companies in IT, AI, innovation and marketing. In the workshops, the client put the ambition plainly. They wanted to stop sounding old-fashioned. The firm kept its main brand and launched Sifferro as a separate brand with its own identity, tone of voice and website.

Visit Sifferro

Sifferro campaign image with an orange suit and flying papers against a deep teal backdrop

The workshops set the direction

The firm wanted to keep the credibility people expect when they hand over their finances. It also wanted to get as far from its familiar look and language as possible. CoreCreative had the freedom to build Sifferro as a distinct brand alongside the established business. Sifferro is the brand customers meet on the website.

CoreCreative’s scope

Brand workshop and positioning
Naming, logo and visual identity
Tone of voice and website copy
Web design and development

A name and a symbol that started with a digit

Sifferro grew out of siffra, the Swedish word for digit. We wanted the name to carry a natural link to accounting. We worked a digit into the logo symbol, giving the wordplay a visual counterpart.

We started with business owners’ questions

What do I need to keep track of? What can I hand over? Who can I ask when I get stuck? We wanted the copy to feel like a first conversation with someone who knows the numbers and explains them clearly. The Swedish homepage opens with a line that sets the tone: “Your business. Your rules. A new playing field.”

While developing the name and concept, we spoke with prospective clients about what they look for in an accounting firm. They responded positively to the more direct, approachable language. That gave us a reason to carry the same voice from the opening headline through to the service descriptions.

The same energy in image and language

An orange suit against deep teal and sheets of paper flying through the frame set the tone immediately. The imagery and the writing had the same job: give Sifferro a personality of its own and make that first conversation feel easy to start.

Early enquiries with limited marketing

Sifferro has received enquiries despite limited marketing so far. It is an early sign that the new voice can start the conversations the firm wanted to have.

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