CoreCreative

ENSVDA

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UTM builder

Understand which activities bring people to your website. Build a campaign URL for social media, advertising or email — and learn what each part means.

Build your campaign link

Website URL, source, medium and campaign name are needed. Other fields are optional.

Start with a channel

Fills source and medium. You choose your campaign name.

The page visitors should land on. Enter a complete http or https address.

Where will you share this link? For example: linkedin, facebook or newsletter.

The type of traffic. For example: social, paid_social, email or cpc.

One shared name for the campaign. For example: autumn-launch-2026.

More campaign details (optional)

Distinguish a hero-button from a text-link in the same campaign.

Primarily for manually tagged paid search campaigns.

An internal identifier, if your reporting uses one.

The platform managing the campaign. Use only if your measurement plan needs it.

Spaces become hyphens. Consistent spelling keeps reports together.

JavaScript is required to build a link. / Verktyget kräver JavaScript. / Værktøjet kræver JavaScript.

From a link to clearer insights.

  1. Choose where the link will appear.

    Use a distinct source for LinkedIn and your newsletter, for example. Keep the spelling consistent.

  2. Give the campaign a name.

    Use the same name for the same campaign across channels. Add a variation to compare two ads or links.

  3. Share and measure.

    Use the link in the external channel. Correctly configured and permitted analytics can then attribute traffic in tools such as Google Analytics 4.

Useful things to know about UTM links.

What is a UTM link?

An ordinary URL with campaign parameters. Its tags describe the source, medium and campaign behind the link. Tags do not collect analytics by themselves.

Where do I see the results?

In your analytics system. In GA4, campaign information appears in reports including Traffic acquisition. Results depend on functioning analytics and the relevant permission to collect data.

Should I tag links between pages on my own site?

Use UTM tags for external campaign links. For clicks between your own pages, use event measurement instead to avoid misleading campaign information.

Can I use spaces and accented characters?

The tool encodes characters correctly in the URL and replaces spaces in tag values with hyphens. Shared lowercase naming conventions make campaigns easier to compare.

Can I put names or email addresses in the tags?

Avoid personal information and secrets. UTM tags are visible in the URL and may appear in analytics reports and logs.

Need more than a tracking link?

We help connect your campaign, content, website and measurement.

Talk to us about your marketing

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