An advertising pixel is a clue, not a performance result

by CoreCreative | Oct 17, 2026 | Marketing & Advertising

A list of companies associated with a new advertising platform can make a market look settled very quickly. Before following it, check exactly what the analysis observed. Match the evidence to the question A technical signal can help identify companies worth...

Distinctive brands need judgement, not more output

by CoreCreative | Oct 16, 2026 | Brand & Strategy

Publishing more material is easy to confuse with becoming more recognisable. When every output uses familiar language and interchangeable imagery, the brand may become busier without becoming more distinctive. Define the choices that belong to you An identity needs...

Your best article idea might already be in your sent folder

by CoreCreative | Oct 15, 2026 | Marketing & Advertising

What did you explain to a prospect this week? Perhaps why a project needs a discovery stage. Perhaps why two apparently similar services have different scopes. Perhaps what a customer needs to prepare before work can begin. Those questions are useful editorial...

Choose the sales meeting format around the decision

by CoreCreative | Oct 14, 2026 | Brand & Strategy

The question is not simply whether remote meetings are better than meetings in person. It is what the customer needs to understand, evaluate or agree at that point in the relationship. Identify what needs to happen A short clarification may need a quick call. A...

Before adding another channel, give it a job

by CoreCreative | Oct 13, 2026 | Marketing & Advertising

“We should be on that platform” is a starting point for a discussion. It is not a channel strategy. A channel needs a role in the customer journey. Perhaps it introduces the business to a relevant audience, explains a complex service, captures existing demand or keeps...