ABOUT / FOUNDER
One person
you can call.
A network built to deliver.
I’m Niklas Jeppsson, the founder of CoreCreative.
NIKLAS JEPPSSON / FOUNDER
Malmö, Sweden · Øresund roots. International outlook.
01 / WHY CORECREATIVE
One call.
The whole picture.
I started this agency because I kept hearing the same frustration from business owners: one agency for the website, another for social, a freelancer for the logo, someone else again for ads — and nobody actually responsible for whether it all worked together. You end up managing your suppliers instead of your marketing. CoreCreative exists to be the one call you make instead.
Marketing. Customer experience. Technology.
I'm not an art director with clever ideas who leaves the rest to someone else. I'm not a copywriter, and I'm not a developer. My value is that I weigh all three together, in every project — because a campaign that looks brilliant but sends people to a confusing website isn't a success, and neither is a technically flawless site nobody understands. The test I apply to any piece of work is simple: does it make the business money? Every marketing investment should have a positive return, not just a good-looking result.
02 / HOW WE WORK
One accountable partner.
The right specialists when you need them.
I can do most of this hands-on myself. But I won't pretend one person can do everything well at speed, so I bring in the best specialist for each part of the job — from a developer in India to a logo designer in Vietnam to copywriters in Sweden, Denmark and the US — built up over 25+ years of projects. You get one person accountable for the outcome, without being limited by what one person can produce alone.
At my core, I'm a photographer — I've been running Nikfoto since 1993. That eye for image and visual language runs through everything we make here.
03 / WHERE THAT COMES FROM
Built on
doing the work.
Experience from previous agency and in-house roles, alongside my own businesses.
I started my own photography and graphic design business in 1993, and I've been running it — Nikfoto — ever since. Training along the way at Berghs School of Communication, Macmeckarna in Malmö and Future School of London gave that hands-on experience a solid theoretical backbone. From December 1999 I spent a year and a half at Framfab, one of the hottest digital agencies in Sweden at the time, working on clients like Volvo and IKEA.
Later, at OP Communication in Stockholm, I ran a full-service digital offer as Head of Digital. The client list was genuinely all over the map, from a small business selling shoe studs to a bakery chain, a meat importer, real estate agents, IT companies, wine and coffee producers, travel companies and tourist boards, mobile operators, specialist consultants, hairdressing brands, an eye clinic, a footwear brand built around foot health, and a major camera manufacturer. Some needed one small thing done well; others needed the full range. Whatever the client had the budget and need for, we built it: a campaign site, native advertising in print media, a Google Ads campaign, a Facebook and Instagram campaign.
04 / SELECTED EXPERIENCE
Different challenges.
Connected thinking.
Campaigns that travelled.
Two projects from that time I'm particularly proud of. A campaign for a national tourism board and its country's flagship airline drove such a strong uplift in bookings and travellers that neither had seen anything like it from a single campaign before. And for a major camera manufacturer, we produced a series of educational content films — real people, cast for the role, explaining how to film well, how to build a story, how to find the right angle for a photograph, and other topics like it. It worked so well that the campaign, originally developed locally, was rolled out and marketed by the brand's own teams in every country.
Every seat filled.
A similar project I'm proud of: helping fill every seat on a Stockholm business school's executive MBA programme — priced at around SEK 400,000 per participant — well ahead of the application deadline.
A more coherent journey.
I've also worked on the marketing side of building a new online banking experience for a Swedish bank — replacing separate logins for loans, cards and savings with one coherent journey — delivered in nine months against a typical timeline of around three years for that kind of project. Since then I've worked across publishing, education, cybersecurity, enterprise software and vehicle leasing at global scale — different industries, but the same underlying job: connect marketing, customer experience and technology so the business actually benefits.
05 / ROOTED IN ØRESUND
Local roots.
Open horizons.
Born in Trelleborg, based in Malmö today, with years spent working in Stockholm and Copenhagen. I know the Øresund region from the inside — but I work just as easily with clients in Stockholm, Gothenburg, Copenhagen or Berlin.
If marketing has landed on your desk and you're not quite keeping up with it — that's who I built this for.
CORECREATIVE / INDEPENDENT MINDS. SHARED RESPONSIBILITY.
